Wonderberry Ecosystem
Integrated Approach
To establish consistency in our offering, we stepped up and took control of the complete supply chain. We are using the following to set the seal on accountability and traceability:
Wonderberry Packhouses
We are using a network of owned or controlled packhouses to ensure complete quality control as per global standards.
In House Quality Assessment and Procurement
Leveraging our pan-India presence, we have setup our own procurement hubs, where our employees carry out quality assessment at a farm and pack-house level using strictly dictated parameters.
Fruit Care
Our teams regularly work with farmers and their fields to ensure that the agronomy standards are met as per our customers’ requirements.
Owned Farms
Wonderberry has a network of owned farms, to ensure adherence of global agronomy standards and to act as Centres of Excellence to help our Indian Farmer Families understand global requirements at the farm level.
Wondertrace
Our proprietary block-chain based traceability solution – to help customers across the world identify the source of their food and all that Wonderberry has to offer.
Branded Offering
We offer our customers “Wonderberry” branded produce – thereby taking absolute accountability and ensuring transparency. We have worked very hard towards creating a distinguished and recognised brand that our customers can leverage.
Current Activities
To establish consistency in our offering, we stepped up and took control of the complete supply chain. We are using the following to set the seal on accountability and traceability:
Exports
Wonderberry has successfully set up an efficient system from farm onwards to export quality-certified produce. With complete control over the supply chain – we work on strategic partnerships with our customers across three continents. Our customers help us ascertain their year-around requirements and from thereon we work backwards all the way to the farms to ensure their needs are met.
Imports and Domestic Distribution
While leveraging our global presence, we have established ourselves as a key player in India’ s fresh produce import market. We have year-around planned import relationships across Europe, Africa, South-East Asia and South America.
Our strength lies in our distribution network, in the form of supply relationships across retail chains and also spread across Hyderabad, Mumbai, New Delhi, Calcutta and Chennai – through a network of owned and Partner Stores, which help us distribute our imported produce and realise the best possible value.